Posted by William Simpson Jetour on 19 Mar 2025
Since arriving in South Africa last year, Jetour has made a powerful impact. With a commitment to affordable luxury, cutting-edge technology, and exceptional customer service, we have quickly captured the attention of South African drivers.
In just a few months, over 2,000 Jetour vehicles have found new homes, adding to our record-breaking global sales. Let’s explore what’s driving this incredible growth and what the future holds for Jetour in South Africa.
How Jetour Is Redefining Affordable Luxury
In a market where drivers are constantly looking for premium features at competitive prices, Jetour has hit the sweet spot.
Offering high-end comfort, sleek designs, and state-of-the-art technology, the Jetour range provides a luxurious driving experience without the premium price tag. South African customers have quickly caught on, embracing models like the Jetour X70 Plus and the Jetour Dashing, which combine versatility, style, and performance.
Backing up its commitment to quality, Jetour offers one of the most extensive warranties on the market – a 10-year, 1 million km engine warranty, ensuring long-term peace of mind for owners. This, along with a 5-year/ 150,000 km full-vehicle warranty and a 5-year/ 60,000 km service plan, highlights Jetour’s confidence in its engineering and dedication to keeping customers happy.
Breaking Records in South Africa and Beyond
Jetour is making waves not only in Mzansi but around the world. In 2024, the brand achieved an astonishing 568,387 annual sales, marking an 80.3% year-on-year growth. This rapid rise cements Jetour’s status as a key player in the global SUV market, with the brand expanding its footprint across 65 countries and boasting over 2,000 sales and service networks worldwide.
Jetour’s success in South Africa mirrors its global performance. Since its local launch just five months ago, Jetour has seen remarkable traction, with thousands of South Africans opting for its feature-rich, budget-friendly SUVs. With a strong dealer network of 40 locations nationwide, Jetour is well-positioned to serve customers efficiently and continue its upward trajectory.
A Strong Focus on Customer Service
One of the biggest concerns when buying into a new brand is after-sales service and parts availability. Jetour understood this from the outset and made it a priority. The brand has established a state-of-the-art parts warehouse in Midrand, ensuring quick access to genuine components and minimising vehicle downtime. With R100 million worth of parts stocked, Jetour customers can rest assured that their vehicles will be well taken care of.
Nic Campbell, Vice President of Jetour South Africa, emphasises that customer service is the heart of the brand’s value proposition. “We’re here for the entire journey, not just to sell the first vehicle,” he says. By investing in local infrastructure and prioritising customer satisfaction, Jetour is quickly earning a reputation for reliability and trustworthiness.
What Makes Jetour Stand Out?
Jetour isn’t just another SUV brand – it’s built around a unique vision. The brand follows its “Travel+” philosophy, which focuses on creating vehicles that enhance travel experiences. Whether for urban commutes, family road trips, or off-road adventures, Jetour vehicles are designed to deliver comfort, safety, and versatility.
Jetour’s growth isn’t just about sales figures – it’s also about innovation and forward-thinking development. The brand is investing heavily in hybrid technology, with plans to introduce hybrid off-road models that cater to eco-conscious adventurers. As Jetour continues to evolve, South African drivers can look forward to even more cutting-edge SUVs tailored for modern lifestyles.
The Numbers Speak for Themselves
Jetour’s impressive sales growth is backed by a compelling product lineup that delivers on both quality and affordability:
Jetour X70 Plus (7-seater) Jetour Dashing (5-seater)
Momentum: From R454,900 Momentum: From R439,900
Deluxe: From R484,900 Deluxe: From R469,900
These SUVs offer advanced technology, spacious interiors, and safety features that rival premium brands, making them an attractive choice for families and adventure seekers alike.
What’s Next for Jetour?
The future looks bright for Jetour in South Africa. With a solid dealership network, exceptional warranty offers, and a fast-growing customer base, the brand is poised for sustained success. Jetour’s continued expansion will see new models, new innovations, and even greater focus on hybrid technology, making it an exciting time to be part of the Jetour journey.
If you haven’t yet experienced the Jetour difference, now is the time. Keep an eye on our blog for the latest news, updates, and developments, and stay ahead with everything Jetour has to offer!
Posted by William Simpson Jetour on 18 Dec 2024
Yet another Chinese automotive brand made its entry into South Africa. Jetour Auto, a rising Chinese SUV brand officially launched its local operations in September 2024, bringing with it a fresh perspective on affordable luxury in the SUV segment. The brand, which is a sub-brand of Chery Holding Group, aims to capture the attention of South African consumers looking for budget-friendly options without compromising functionality, smart features and style.
Founded in 2018, Jetour was established to meet the increasing global demand for innovative, versatile and technologically advanced SUVs. Since its inception, the brand has rapidly expanded into over 60 countries and regions, establishing more than 1,200 sales and service networks globally.
Jetour’s high-quality and affordable SUVs have rapidly increased their global traction within a short time, having sold over 1.18 million vehicles globally. True to its name which is derived from the concept of jet travel or convenient travel, the brand promises vehicles that cater to a lifestyle of speed, adventure, and sophistication backed by innovation, reliability, and sustainability. Its bold foray into South Africa aims to redefine what consumers expect from the SUV experience.
Jetour delivers Chinese luxury SUVs that combine exceptional quality with competitive pricing. Its launch in South Africa brings two SUV models designed to meet diverse consumer needs:
These vehicles have luxurious interiors, cutting-edge technology, and advanced safety features. The sleek designs make them visually stunning and also highly functional. Larger families will benefit from the spacious Jetour X70 Plus in their adventurous getaways while the Dashing presents a stylish option for those seeking a compact SUV experience. The robust 1.5L turbocharged engine improves power output while maintaining fuel economy, making both models a versatile choice for various driving conditions.
With plans to introduce electric powertrains alongside internal combustion models in the coming years, Jetour is poised to adapt to evolving market demands and sustainability goals.
Jetour’s launch strategy emphasises customer satisfaction. With over 40 dealerships nationwide and a stocked inventory of parts worth R100 million, Jetour is prepared to address customer needs promptly. The brand has also established a dedicated training facility in Kyalami, Johannesburg, to ensure its dealer network delivers consistent, high-quality service.
One of the brand’s standout features is its industry-leading 10-year, one-million-kilometre warranty. This exceptional warranty is a bold statement of confidence in the durability and reliability of its vehicles. It also gives buyers unmatched peace of mind and sets a high standard for after-sales support in the competitive automotive market.
Nic Campbell, Jetour South Africa’s Vice President highlights the brand’s focus on building long-term trust with customers. ”Understanding and addressing the mobility needs of South African consumers is a key focus of our network.” The goal is to create a lasting relationship where Jetour vehicles become integral to family mobility and lifestyle solutions.
South Africa’s increasing demand for reliable, feature-rich, stylish, and affordable luxury SUVs makes it the perfect market for Jetour. The brand’s vehicles appeal to budget-conscious buyers who value comfort, safety, functionality, and modern design. Additionally, Jetour’s strong focus on localizing its operations, by holding parts inventory locally and establishing robust after-sales services, demonstrates a commitment to understanding and meeting South African consumer expectations
Jetour’s “Drive Your Future” tagline speaks to the brand’s vision of empowering customers to embrace a dynamic and forward-thinking lifestyle. Apart from selling cars, Jetour is big about creating a community. Its offerings speak for themselves—impressive warranty, luxurious features, and customer-first philosophy set it on a path to redefine the SUV experience in South Africa.
If you are looking for a blend of innovation, luxury, and practicality, Jetour is your best bet. Visit us at William Simpson (Tokai) to explore our latest Jetour models and offers, or book a test drive and experience unparalleled excellence firsthand. Don’t forget to follow us on social media to stay updated on all things Jetour!
Posted by William Simpson Jetour on 10 Jan 2024
An award called [Recomendados Autocosmos 2024] was given to JETOUR’s DASHING model in Chile on January 10, 2024.
The award was created by Autocosmos, which is one of the most important car websites in Latin America. The winning model had to go through a professional evaluation before it could be recommended. After the actual test, they believe that the DASHING model breaks the Chilean market’s impression of traditional Chinese SUVs in terms of exterior design, which is very interesting and attractive. Technology adds luxury, which fits the value-for-money philosophy. Also, the DASHING is powerful and easy to drive.
Andes Motor, the distributor of JETOUR in Chile, said that since its launch in June 2023, DASHING has gained a lot of attention from the media and users, and sales have been on the rise. According to the latest industry data, DASHING’s market share in the compact SUV segment reached 1.55%, ranking second in sales among Chinese brands in the compact SUV segment.
The JETOUR brand’s first compact SUV is called DASHING. It has an innovative design that combines fashion and technology. Since it launched in other countries in 2023, it quickly became popular with young people. It meets the needs of consumers for a car that looks good and is useful, and it also has the best technology, comfort, and safety in its class.
JETOUR will continue to serve consumers with high-quality products and services, build the brand-customer relationship, put users first, understand user demand, and improve service and product value. It aims to become the top automotive brand by providing high-quality products and services worldwide.
