A Spotlight On Jetour: True Partner In Affordable Luxury
Yet another Chinese automotive brand made its entry into South Africa. Jetour Auto, a rising Chinese SUV brand officially launched its local operations in September 2024, bringing with it a fresh perspective on affordable luxury in the SUV segment. The brand, which is a sub-brand of Chery Holding Group, aims to capture the attention of South African consumers looking for budget-friendly options without compromising functionality, smart features and style.
Jetour’s Background
Founded in 2018, Jetour was established to meet the increasing global demand for innovative, versatile and technologically advanced SUVs. Since its inception, the brand has rapidly expanded into over 60 countries and regions, establishing more than 1,200 sales and service networks globally.
Jetour’s high-quality and affordable SUVs have rapidly increased their global traction within a short time, having sold over 1.18 million vehicles globally. True to its name which is derived from the concept of jet travel or convenient travel, the brand promises vehicles that cater to a lifestyle of speed, adventure, and sophistication backed by innovation, reliability, and sustainability. Its bold foray into South Africa aims to redefine what consumers expect from the SUV experience.
Current Jetour Offerings
Jetour delivers Chinese luxury SUVs that combine exceptional quality with competitive pricing. Its launch in South Africa brings two SUV models designed to meet diverse consumer needs:
These vehicles have luxurious interiors, cutting-edge technology, and advanced safety features. The sleek designs make them visually stunning and also highly functional. Larger families will benefit from the spacious Jetour X70 Plus in their adventurous getaways while the Dashing presents a stylish option for those seeking a compact SUV experience. The robust 1.5L turbocharged engine improves power output while maintaining fuel economy, making both models a versatile choice for various driving conditions.
With plans to introduce electric powertrains alongside internal combustion models in the coming years, Jetour is poised to adapt to evolving market demands and sustainability goals.
A Customer-Centric Approach
Jetour’s launch strategy emphasises customer satisfaction. With over 40 dealerships nationwide and a stocked inventory of parts worth R100 million, Jetour is prepared to address customer needs promptly. The brand has also established a dedicated training facility in Kyalami, Johannesburg, to ensure its dealer network delivers consistent, high-quality service.
One of the brand’s standout features is its industry-leading 10-year, one-million-kilometre warranty. This exceptional warranty is a bold statement of confidence in the durability and reliability of its vehicles. It also gives buyers unmatched peace of mind and sets a high standard for after-sales support in the competitive automotive market.
Nic Campbell, Jetour South Africa’s Vice President highlights the brand’s focus on building long-term trust with customers. ”Understanding and addressing the mobility needs of South African consumers is a key focus of our network.” The goal is to create a lasting relationship where Jetour vehicles become integral to family mobility and lifestyle solutions.
Why South Africa?
South Africa’s increasing demand for reliable, feature-rich, stylish, and affordable luxury SUVs makes it the perfect market for Jetour. The brand’s vehicles appeal to budget-conscious buyers who value comfort, safety, functionality, and modern design. Additionally, Jetour’s strong focus on localizing its operations, by holding parts inventory locally and establishing robust after-sales services, demonstrates a commitment to understanding and meeting South African consumer expectations
Be Part of the Jetour Journey
Jetour’s “Drive Your Future” tagline speaks to the brand’s vision of empowering customers to embrace a dynamic and forward-thinking lifestyle. Apart from selling cars, Jetour is big about creating a community. Its offerings speak for themselves—impressive warranty, luxurious features, and customer-first philosophy set it on a path to redefine the SUV experience in South Africa.
If you are looking for a blend of innovation, luxury, and practicality, Jetour is your best bet. Visit us at William Simpson (Tokai) to explore our latest Jetour models and offers, or book a test drive and experience unparalleled excellence firsthand. Don’t forget to follow us on social media to stay updated on all things Jetour!
