Jetour’s Unstoppable Rise in SA and Why This is Awesome for Mzansi Motorists
Since arriving in South Africa last year, Jetour has made a powerful impact. With a commitment to affordable luxury, cutting-edge technology, and exceptional customer service, we have quickly captured the attention of South African drivers.
In just a few months, over 2,000 Jetour vehicles have found new homes, adding to our record-breaking global sales. Let’s explore what’s driving this incredible growth and what the future holds for Jetour in South Africa.
How Jetour Is Redefining Affordable Luxury
In a market where drivers are constantly looking for premium features at competitive prices, Jetour has hit the sweet spot.
Offering high-end comfort, sleek designs, and state-of-the-art technology, the Jetour range provides a luxurious driving experience without the premium price tag. South African customers have quickly caught on, embracing models like the Jetour X70 Plus and the Jetour Dashing, which combine versatility, style, and performance.
Backing up its commitment to quality, Jetour offers one of the most extensive warranties on the market – a 10-year, 1 million km engine warranty, ensuring long-term peace of mind for owners. This, along with a 5-year/ 150,000 km full-vehicle warranty and a 5-year/ 60,000 km service plan, highlights Jetour’s confidence in its engineering and dedication to keeping customers happy.
Breaking Records in South Africa and Beyond
Jetour is making waves not only in Mzansi but around the world. In 2024, the brand achieved an astonishing 568,387 annual sales, marking an 80.3% year-on-year growth. This rapid rise cements Jetour’s status as a key player in the global SUV market, with the brand expanding its footprint across 65 countries and boasting over 2,000 sales and service networks worldwide.
Jetour’s success in South Africa mirrors its global performance. Since its local launch just five months ago, Jetour has seen remarkable traction, with thousands of South Africans opting for its feature-rich, budget-friendly SUVs. With a strong dealer network of 40 locations nationwide, Jetour is well-positioned to serve customers efficiently and continue its upward trajectory.
A Strong Focus on Customer Service
One of the biggest concerns when buying into a new brand is after-sales service and parts availability. Jetour understood this from the outset and made it a priority. The brand has established a state-of-the-art parts warehouse in Midrand, ensuring quick access to genuine components and minimising vehicle downtime. With R100 million worth of parts stocked, Jetour customers can rest assured that their vehicles will be well taken care of.
Nic Campbell, Vice President of Jetour South Africa, emphasises that customer service is the heart of the brand’s value proposition. “We’re here for the entire journey, not just to sell the first vehicle,” he says. By investing in local infrastructure and prioritising customer satisfaction, Jetour is quickly earning a reputation for reliability and trustworthiness.
What Makes Jetour Stand Out?
Jetour isn’t just another SUV brand – it’s built around a unique vision. The brand follows its “Travel+” philosophy, which focuses on creating vehicles that enhance travel experiences. Whether for urban commutes, family road trips, or off-road adventures, Jetour vehicles are designed to deliver comfort, safety, and versatility.
Jetour’s growth isn’t just about sales figures – it’s also about innovation and forward-thinking development. The brand is investing heavily in hybrid technology, with plans to introduce hybrid off-road models that cater to eco-conscious adventurers. As Jetour continues to evolve, South African drivers can look forward to even more cutting-edge SUVs tailored for modern lifestyles.
The Numbers Speak for Themselves
Jetour’s impressive sales growth is backed by a compelling product lineup that delivers on both quality and affordability:
Jetour X70 Plus (7-seater) Jetour Dashing (5-seater)
Momentum: From R454,900 Momentum: From R439,900
Deluxe: From R484,900 Deluxe: From R469,900
These SUVs offer advanced technology, spacious interiors, and safety features that rival premium brands, making them an attractive choice for families and adventure seekers alike.
What’s Next for Jetour?
The future looks bright for Jetour in South Africa. With a solid dealership network, exceptional warranty offers, and a fast-growing customer base, the brand is poised for sustained success. Jetour’s continued expansion will see new models, new innovations, and even greater focus on hybrid technology, making it an exciting time to be part of the Jetour journey.
If you haven’t yet experienced the Jetour difference, now is the time. Keep an eye on our blog for the latest news, updates, and developments, and stay ahead with everything Jetour has to offer!
