Jetour SA Celebrates One Year Of Driving Innovation
Launching a new car brand into South Africa’s crowded automotive market is not for the faint of heart! Yet Jetour has gone from strength to strength since making its local debut in September last year. In just twelve months, the automaker has carved out a place among South Africa’s top 15 automotive brands, thanks to a combination of premium-quality vehicles, competitive pricing, and a customer-first philosophy.
Nic Campbell, Vice President of Jetour South Africa, sums it up perfectly: “Launching a new vehicle is one thing, but how you engage with your customers is what sets you apart. It’s not about being different, it’s about being better.”
The Building Of A Strong Foundation
The Jetour journey in South Africa has been defined by rapid growth. The dealer network has expanded to more than 50 locations nationwide, ensuring that customers from Cape Town to Polokwane can access vehicles, servicing, and parts with ease. An impressive 98% parts availability rate has further bolstered confidence in the brand.
Recognition has also come quickly. In July, Jetour achieved Gold Status in the 2025 NADA Dealer Satisfaction Index (DSI). As one of the newest entrants on the list, winning in the Passenger and LCV segments underscored the trust Jetour has earned among its dealer partners.
DID YOU KNOW? Jetour was officially created on 22 January 2018 by Chery Holding Group, with its own independent operations in research & development, procurement, and marketing since 2021. Interestingly, over 83% of the welding work at Jetour’s smart factories is carried out by robots, and more than 90% of part-handling and movement between workstations is automated.
Vehicles That Speak To Mzansi Drivers
South Africans love their SUVs, and Jetour has answered that call with models that balance rugged design, advanced technology, and everyday practicality. The Jetour Dashing has been a standout since launch. Its bold styling and tech-forward interior appeal to younger buyers looking for an SUV that makes a statement. Under the bonnet, performance matches its good looks, while the cabin offers modern conveniences that suit busy urban lifestyles.
The Jetour X70 Plus, on the other hand, has won over families and long-distance travellers. Spacious, comfortable, and cleverly equipped, it strikes a balance between everyday commuting and adventure-ready capability. From school runs to road trips, the X70 Plus has become a trusted companion for South Africans who expect reliability without having to compromise on luxury touches.
Rapid Recognition & Remarkable Rewards
Jetour’s first birthday is about more than just a marker on the calendar. It’s a chance to celebrate the community of drivers who have joined the Jetour family. “Over the last 12 months, Jetour has gone from an unknown brand locally to one of South Africa’s top 15 automotive brands, a testament to the passion of our dealers, the trust of our customers, the strength of our team, and the offering of premium-quality vehicles at prices that are more accessible,” says Campbell.
To thank customers, Jetour dealerships across the country are giving buyers the chance to win prizes ranging from tablets and smart watches to Jetour apparel. It’s a tangible way to show appreciation for the trust South Africans have placed in the brand.
Tackling The Road Ahead With Confidence
The road ahead promises even more. As Campbell explains, “The road ahead for Jetour in South Africa is even more exciting. October will see us expand our range with two new highly anticipated SUV models – models that have experienced fast-growing demand in other global markets, thanks to their compelling combination of rugged design, advanced technology, and competitive pricing.”
This expansion will cement Jetour’s position as a brand that is here to stay. By blending global innovation with local understanding, Jetour is building momentum that will carry it well into the future.
DID YOU KNOW? Jetour’s commitment to innovation goes beyond design. Many of its SUVs are equipped with advanced driver-assistance systems, such as adaptive cruise control, lane-keeping support, and intelligent voice recognition. These features aren’t just about convenience; they’re part of the brand’s vision to make cutting-edge technology accessible to everyday drivers.
A Journey Shared And A Future Forged
Celebrating one year in South Africa is about acknowledging both the challenges overcome and the successes achieved. Jetour has proven that with the right blend of product, service, and vision, even a brand-new player can win a place in the hearts of South African motorists.“As we celebrate our first anniversary in South Africa, we want to thank each of our customers for trusting us on this journey, and for joining our very special Jetour family,” says Campbell. With more vehicles set to arrive, growing recognition from industry bodies, and an ever-expanding dealer network, Jetour is only getting started. Keep an eye on the blog to learn more, and stay in the loop.
