Jetour’s Move Into Europe = GREAT News For Savvy South African SUV Shoppers (Here’s Why!)

Jetour arrived in South Africa in 2024 and wasted no time making itself known. Within months, the brand’s bold styling, high-value features and generous warranties caught the attention of families, professionals and adventurers across the country. It already feels like part of the landscape. Now the brand is making headlines again, this time for taking a major step into Europe. Jetour will begin sales in Poland from late 2025 with a line-up that includes some of the very same SUVs we see here at home.

You might wonder what any of this has to do with you as a buyer in Cape Town. Quite a lot, actually. When a brand expands globally, especially into competitive and tightly regulated markets like Europe, it typically brings more stability, stronger supply chains, and a significantly more secure ownership experience. It signals confidence in the product. It hints at long-term staying power. It also means that someone browsing the Jetour showroom at William Simpson Jetour Tokai is not buying into a small upstart. They are joining a global movement that is gaining serious momentum.

So, let us explore why Jetour’s rise in Europe matters for SUV shoppers right here in South Africa, and especially for those looking for their next family or adventure-ready vehicle in the Western Cape.

Jetour’s Global Momentum, Big Numbers And Big Ambitions

Jetour may be young, but it is not starting from zero. The brand was launched by Chery in 2018 with a clear purpose. Build modern, spacious SUVs that make travel easier, more enjoyable, and more accessible. This Travel Plus philosophy has shaped everything from the X70 Plus to the rugged T-Series.

What has really surprised the market is how fast Jetour has grown. The brand sold about 568,387 vehicles globally in 2024 and posted an impressive year-on-year growth figure of roughly 80.3 percent. Those are not numbers you associate with a niche newcomer. They tell us Jetour is scaling, expanding, and gearing up for long-term participation in the global SUV space. The company is targeting around 800,000 units in 2025, and that includes growing its overseas presence from around 35 percent of total sales to closer to 50 percent in the coming years.

When a manufacturer grows at this pace, it builds stronger economies of scale, which often translate into improved production consistency and a more stable parts network. For South African buyers, this is welcome news. A fast-growing brand that is committed to global expansion usually invests in its supply chains, its dealer networks, and its long-term customer support. Those investments eventually filter down to every market, including ours.

ALSO SEE: 5 Jetour Features That Bring Luxury-Level Tech To Everyday Driving

Why Jetour Chose Poland As A Launchpad

Jetour’s next bold move is Europe. The brand will begin selling vehicles in Poland from late 2025, and it is not easing into the market with unknown models. Instead, it is launching with three SUVs that South Africans already know well. The X70 Plus, the stylish Dashing and the adventure-ready T2.

Poland may seem like an unexpected starting point at first glance, although the strategy is sound. The Polish SUV market has shown strong growth over the last several years and sits firmly in the mid-market segment where Jetour thrives. Setting up dealerships and operational hubs in Poland is also more cost-effective compared to Western European countries. This allows Jetour to scale more quickly. The plan is to establish around thirty dealerships by mid-2026, which gives the brand enough room to test, refine and expand into new regions.

There is also a regulatory angle. Europe’s tariffs on Chinese electric vehicles have complicated immediate EV expansion, so Jetour’s choice to lead with internal combustion and hybrid powertrains helps sidestep that challenge for now. As a result, the brand can enter the market with confidence and focus on building a reputation for reliability and value.

The bigger picture is simple. Europe has strict safety, emissions and quality regulations. It has highly discerning customers. If Jetour is willing to put its vehicles in front of that audience, it signals a high level of confidence in its engineering and future direction. For South Africans who are sometimes hesitant about newer brands, that kind of international proof point carries real weight.

LEARN MORE: Jetour SA Celebrates One Year Of Driving Innovation

What Global Growth Means For South African Owners

All this global expansion is exciting, but the real value lies in what it means for everyday owners. Here is how Jetour’s global momentum translates into practical reassurance for South Africans.

Stronger Parts Support and After-Sales Stability

Bigger brands have stronger supply chains. That is the straightforward truth. Jetour’s rapid growth means its parts production and distribution networks are scaling alongside it. South Africa already benefits from this. The local Jetour parts warehouse carries over R100 million in stock, and availability has been consistently strong since launch.

This matters more than most people realise. When parts supply is stable, servicing becomes easier, repairs are quicker and long-term ownership feels less risky.

Confidence in Long-Term Brand Presence

South Africans have seen a few vehicle brands come and go over the years, and it has made some buyers cautious. Jetour’s trajectory offers the opposite story. The brand is expanding at speed. More than fifty dealerships have already opened across the country, which indicates a strong commitment from both Jetour and its dealer partners.

Couple that with an European expansion and you get a clear picture. This is not a brand preparing to exit any time soon. It is a brand investing in growth.

Resale Value and Growing Brand Recognition

Resale value is influenced by various factors, which means no manufacturer can make firm promises. What we can say is that brands with strong global visibility, steady model naming and consistent presence tend to achieve better recognition over time. Jetour is building that recognition through its international rollout. As the brand becomes more visible in Europe, the Middle East, Asia, and Africa, awareness naturally grows. That awareness often supports better resale confidence down the line.

Continuous Product Development

Global scale means more resources, and that often results in faster technological development. Jetour is already working on new models, including its first full electric SUV, the T0, targeted for release by the end of 2026. This tells us Jetour is thinking about the next wave of mobility and not simply pushing out existing designs indefinitely. For South African buyers, it hints at a steady flow of future-focused vehicles coming our way.

World-Class Line-Up (Parked Right Here In Cape Town!)

All this global activity is exciting, but the real experience happens here at home. William Simpson Jetour Tokai gives Cape Town shoppers access to the same core models Jetour will be showcasing in Europe.

Jetour X70 Plus. A spacious family SUV with a comfortable cabin, a calm driving feel and abundant practicality. It is well-suited to school runs, long-distance travel and busy living.

Jetour Dashing. A stylish, coupe-inspired SUV that brings flair to daily commuting. It is loaded with modern technology and perfect for drivers who want something eye-catching yet functional.

Jetour T1. Jetour’s compact urban adventure SUV. Rugged styling, great everyday usability and surprising capability make it an excellent choice for Cape Town’s mix of city streets and weekend getaways.

Jetour T2. A bigger, more muscular SUV built for outdoor lovers. High ground clearance, intelligent four-wheel drive, and premium touches give it real presence both on and off the road.

The fact that three of these models are heading straight into Europe underlines their international competitiveness. You are not buying a locally limited product. You are buying a globally recognised one. Learn more about our current promotions here. 

Why A Global Brand With A Local Partner Is Good For YOU

Global growth is only one side of the story. The other is local trust. William Simpson is one of Cape Town’s most established dealership groups with more than three decades of experience across multiple automotive brands.

At Jetour Tokai, this experience translates into personalised service, transparent guidance, and real human support throughout the ownership journey. The dealership sits in Diep Rivier, which makes it easily accessible to the Southern Suburbs and wider Cape Town. It is the kind of place where you can talk to people who know the products and the local roads equally well. That combination is worth more than most spec sheets can express.

Jetour brings the global engineering muscle. William Simpson brings the local heart and expertise. Together, they make the ownership experience smoother and more reassuring.

READ NEXT: Jetour Has Your Back Long After You Leave The Lot (Here’s How!)

Future-Proofing Your Next SUV Purchase

If you are weighing up your next SUV, Jetour’s global rise should matter to you. It tells you the brand is scaling, innovating, and establishing itself in major markets. It tells you South Africa is not an isolated outpost but part of a global strategy. It tells you you are buying into something that is growing, not something uncertain.

Europe has tough standards. Jetour stepping into that arena with confidence is a meaningful sign of quality and long-term intent. Add to that South Africa’s strong dealer network, the generous 10-year or 1 million kilometre engine warranty for first owners, and the substantial parts warehouse, and you get a brand with both global power and local backing.

Thinking globally while buying locally is a smart, future-proof approach. Jetour Tokai gives you access to a world-class SUV range supported by a Cape Town team that understands exactly how you live and drive.

If you are ready to explore the line-up, book a test drive, or reach out for guidance. The team at William Simpson Jetour Tokai is ready to help you find the right match for your lifestyle.

FAQs

Is Jetour a safe long-term choice in South Africa?

Yes. The brand is expanding rapidly across multiple regions and has a strong presence in South Africa with more than fifty dealerships. The local parts warehouse and substantial warranties further strengthen long-term confidence.

Will Jetour’s expansion into Europe affect parts and support here at home?

Jetour’s growth typically strengthens supply chains rather than weakening them. South Africa already benefits from strong parts availability, which is supported by local investment.

Are the Jetour SUVs in South Africa the same as the ones sold in Europe?

The core models are the same, including the X70 Plus, Dashing, and T2. Some specifications may differ by market, although the engineering and overall platform remain aligned.

Where can I test drive a Jetour in Cape Town?

At William Simpson Jetour in Diep Rivier, Tokai. The team is available to arrange personalised test drives and help you compare models.