BRAND
“JETOUR” is derived from “JET” and “TOUR,” which translates to “convenient journey”.
A Brand Born For Modern Travel
Jetour was launched by Chery Holding Group in response to shifting market trends and the growing demand for vehicles that blend innovation, advanced tech, and affordability. Officially founded on January 22, 2018, the brand quickly gained momentum and by 2021, it evolved into an independent entity with full control over research, development, manufacturing, sales, and after sales channels.
From its inception, Jetour has embraced a unique “Travel+” strategy, aiming to redefine travel experiences for users worldwide. The idea is simple: a Jetour vehicle is a companion for life’s journeys, a vessel for creating beautiful travel memories. By focusing on delivering spacious, versatile, and tech-savvy vehicles, Jetour remains committed to offering families globally well-rounded automotive solutions that enhance both their everyday commutes and long-distance adventures.
Driving The Future Of Lifestyle And Travel
The name Jetour combines “JET,” symbolising speed, success, and sleek design, with “TOUR,” reflecting the brand’s spirit of freedom and adventure. This fusion positions Jetour as beyond a car brand; it’s a lifestyle, one built on a foundation of innovation, reliability, and sustainability.
With 27 years of experience through its parent company and boasting 26,000 patents, Jetour Motors has earned its place as a leader in the automotive world. The heavy-SUV brand leverages advanced data analytics and cutting-edge manufacturing to design vehicles that prioritise safety, comfort, intelligence, and eco-consciousness – all while keeping them accessible at competitive Jetour prices.
Carrying the tagline “Drive Your Future,” Jetour aims to empower drivers to take charge of their journeys, both on the road and in life. This mantra serves as an invitation to confidently shape your future and embrace new adventures. Through an innovative approach, Jetour is poised to make a significant impact in the global SUV market, providing users with the perfect opportunity to embark on unforgettable experiences.
Redefining Affordable Luxury
In September 2024, Jetour made its grand entrance into the South African market, showcasing its flagship Dashing and X70 Plus SUVs. These medium-to-large models, part of the family travel and trendy travel series, have already dominated SUV sales in several international markets and are now set to make their mark locally.
Jetour South Africa is ready to raise the bar, delivering affordable luxury that doesn’t compromise on style or innovation. With a focus on customer satisfaction, the brand is committed to offering premium SUVs that set a new standard for quality, comfort, and value.
In closing, Jetour invites you to step into a vehicle that transforms every drive into something special. An adventure where the road ahead is full of possibilities. Let Jetour take you on a journey like no other.
