Jetour’s Global Vision Meets Local Commitment at William Simpson Jetour
Jetour may be a relatively new face on the South African motoring scene, but globally, it’s a brand that’s moving fast and making waves. With a clear strategic direction and a fresh approach to what an SUV can offer, Jetour is rewriting the playbook on affordable luxury. It’s a story of big ambition, and it’s unfolding right here at home.
From its global Travel+ strategy to its warm welcome into the South African SUV market, Jetour is a brand with purpose. And that purpose is echoed through the people driving it forward, like Shaun Steynberg, the marketing strategist behind Jetour South Africa’s launch, and William Simpson Jetour, one of the brand’s first local dealerships.
Jetour’s Global Vision
Since launching its first vehicle in 2018, Jetour Auto has pursued a singular mission: to become the automotive brand that understands travel better than anyone else. This Travel+ philosophy goes far beyond marketing; it’s about designing vehicles around real journeys, real people, and the changing ways we move through the world.
By 2024, Jetour had already established a presence in more than 30 countries and regions, supported by over 600 sales and service networks globally. And it’s not stopping there. By 2030, Jetour aims to set up 10 KD manufacturing plants worldwide, reach 60 international markets, and expand to 1,600+ global outlets.
At the heart of Jetour’s global success is its commitment to innovation. From cutting-edge smart tech to advanced safety features, the brand combines customer-focused design with practical engineering.
Jetour doesn’t just follow automotive trends; it helps set them. Whether it’s the surge in affordable SUV popularity, the shift toward electrification, or the rise of digitally connected vehicles, Jetour is aligned with the way the world is driving.
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The South African Chapter: Shaun Steynberg’s Leadership
When Jetour entered South Africa in September 2023, it did so with two models: the five-seater Dashing and the seven-seater X70 Plus. But it wasn’t just the vehicles that turned heads; it was how the brand positioned itself so effectively in a tough, brand-loyal market.
Behind that momentum is Shaun Steynberg, Jetour South Africa’s Head of Marketing. With a background rooted in strategic marketing and operations, Shaun didn’t just take the usual route. He built the local marketing engine from the ground up, a small but focused five-person team, all working toward the goal of making Jetour a household name.
“What excites me most about working on a new car brand in South Africa is the opportunity to build something and challenge the big brands for market share,” he says. “It’s about being the underdog with an amazing product and having the chance to compete and grow.“
Launching into a space dominated by well-established automotive players wasn’t without its challenges. “We’ve had to be more creative, dynamic, and strategic with a smaller budget. That means spending wisely and being more out-of-the-box in how we operate,” Shaun notes.
His hands-on, collaborative leadership style has kept the brand grounded while staying adaptable in an ever-changing environment. One of Jetour SA’s most significant early wins? Cracking the top 15 automotive brands in the country in under a year. In June alone, the brand moved 683 units, overtaking several long-standing competitors. That’s no small feat.
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William Simpson Jetour: A Dealership With Purpose
Jetour’s presence in South Africa is only as strong as its local touchpoints. That’s where William Simpson Jetour comes in. As one of the first franchised Jetour dealerships in the country, this award-winning Cape Town-based dealership plays a critical role in connecting global ambition with local trust.
From day one, the team at William Simpson Jetour embraced Jetour’s values of innovation, customer focus, and long-term quality. They’ve helped translate the “Travel+” vision into something you can test drive, finance, and take home, bringing that big-picture promise into the hands of real drivers.
Their commitment goes beyond selling cars. It’s about providing a seamless, supportive experience, from the first enquiry to after-sales care. Whether it’s tailored finance options, expert service support, or just a friendly test drive, William Simpson Jetour makes the experience personal.
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Why Jetour Fits The South African Lifestyle
South Africans need vehicles that can adapt. From Jozi traffic to the gravel roads of the Karoo, an SUV here needs to be more than just good-looking; it has to deliver. That’s where Jetour hits the sweet spot.
Jetour SUVs are designed for how South Africans actually live and drive. They offer spacious interiors for growing families, smart tech for connected professionals, and real-world practicality for those who spend as much time on the road as they do at the destination.
And here’s the kicker: Jetour gives you all of that without the price tag you’d expect. In a market where buyers are more discerning than ever, the brand’s combination of premium features and affordability stands out. With models like the Dashing and X70 Plus, Jetour offers something rare: an SUV that feels luxurious, drives comfortably, and fits your budget.
Whether you’re looking for the ideal vehicle for your next road trip, something sleek for the daily commute, or a spacious family mover with all the bells and whistles, there’s a Jetour SUV for sale that ticks the right boxes.
Where To Next? Buckle Up, Mzansi!
Jetour’s story is one of bold vision meeting practical execution. From a global strategy built around meaningful travel, to Shaun Steynberg’s strategic rollout in South Africa, to trusted dealerships like William Simpson Jetour bringing it all to life, it’s a brand that’s going places.
If you’re ready to see how Jetour South Africa is redefining the SUV experience, there’s no better place to start than your local dealership. Visit William Simpson Jetour today to explore the full range, book a test drive, and discover what happens when global innovation meets local commitment.
