Jetour Is Driving Real Sales Momentum And Taking Over Big Brands On The Ranking List
In an increasingly competitive and price-sensitive South African vehicle market, Jetour has emerged as an unexpected frontrunner. The Chinese automaker, a premium sub-brand of Chery, entered the local market in September 2024 and has wasted no time establishing its presence. Within just a year, Jetour has climbed into the top 15 automotive brands in the country, an extraordinary achievement that few newcomers can claim.
Currently, Jetour offers two notable models in South Africa: the Jetour X70 Plus and the Jetour Dashing. Both SUVs are strategically positioned to appeal to local drivers who seek premium features without the premium price tag. And true to the brand’s mantra of affordable luxury, these models deliver a level of design, technology, performance, and comfort that punches well above their price point.
Jetour’s Month-Over-Month Growth
Jetour is turning heads and moving a ton of metal while at it. According to the Naamsa vehicle sales report, on page 3, it shows that Jetour sold 620 passenger cars in May 2025, followed by an even stronger performance in June with 683 units sold. That places Jetour ahead of major, long-established brands such as Mercedes-Benz, Honda, and Mazda in terms of passenger vehicle sales.
These numbers are even more meaningful considering the general slowdown in South Africa’s new vehicle market. Economic uncertainty has led consumers to become more cautious. Jetour’s success in this environment is a strong indication that the brand is meeting a very real market need; innovative products, affordable luxury and a customer-first approach. Let’s take a closer look at how this bold newcomer is managing to knock some of the industry’s biggest names down the ranking list and what’s next for the brand.
Understanding The South African Buyer
Jetour entered the market with a clear grasp of what South African consumers expect from a car brand. Vehicles that combine everyday practicality with modern design, smart features, and strong value. From launch, Jetour’s models have reflected that understanding: spacious interiors, family-friendly seating, advanced tech, and fuel-efficient performance all wrapped in stylish, aspirational design.
But beyond the product itself, Jetour recognises that in South Africa, a car is often more than a lifestyle choice. For many, it enables income, supports family responsibilities, and provides reliable freedom of movement. Understanding and servicing those mobility needs is a core focus for the brand, and it’s precisely why Jetour continues to align its offerings with the way South Africans live and move.
A key part of that effort is the establishment of a national parts warehouse in Gauteng (with over R75 million in components), ensuring that replacement components are readily available and turnaround times remain short. This is reinforced by a growing national dealer network and an industry-leading 10-year/1-million km engine warranty, demonstrating Jetour’s confidence in its vehicles and its dedication to long-term customer support. That dedication hasn’t gone unnoticed: Jetour South Africa recently earned Gold Status in the 2025 NADA DSI survey, a respected industry benchmark that reflects how well manufacturers support their dealer networks.
A Glimpse Into The Future: What’s Next For Jetour?
Given its trajectory, Jetour is poised to make an even greater impact in South Africa’s automotive ecosystem. Industry watchers expect the lineup to soon expand with additional models that boast even more innovation and tailored features, both in terms of technology and sustainability. Among its upcoming plans is the potential launch of its first all-wheel drive SUV, the T-Series, expected to arrive later this year as part of the brand’s Travel+ strategy. Jetour has also expressed its intention to grow its hybrid off-road vehicle lineup, with several models earmarked for global rollout in the coming years. These developments further underline the brand’s focus on innovation, versatility, and forward-thinking mobility.
For buyers tired of the “same old” and seeking new value, Jetour’s continued evolution promises to be one of the most exciting developments on the horizon. Whether you’re a gearhead, a family in search of a new ride, or a trendspotter watching the automotive world shift, Jetour’s story is one to follow closely. Visit Jetour William Simpson at Tokai to explore the full range of current Jetour models.
